• What EXACTLY Can a Publicist Do For You?

    What a loaded question!  In 2013, the role of a Publicist has evolved and changed SO much.  Yet, so many business owners and individuals are still unclear as to what a Publicist is and how they can help their business. In between the client meetings, media pitches, and planning sessions, today’s Publicist has added in …

  • Re-defining Your Direction for Success

    In life, each of us has a life others may have planned for us to lead (parents, coaches, teachers) and then there is the life that must, ultimately, plan for ourselves. Many successful athletes have had their whole lives charted out for them, from the moment they stepped onto a court or field.  Entertainers who …

  • The 10 Steps of Crisis Communications

    1. Identify Your Crisis Communications Team A small team of senior executives should be identified to serve as your organization’s Crisis Communications Team. Ideally, the team will be led by the organization’s CEO, with the firm’s top public relations executive and legal counsel as his or her chief advisers. If your in-house PR executive does …

  • School Crisis Planning and Non-English Speaking Parents

    The recent and tragic events at schools around the nation are unimaginable for any parent. Compound a parent’s worry with not even being able to communicate with school staff to find their child, and a crisis can become even more heightened. As if it’s not hard enough to develop a crisis plan for the unimaginable, …

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